New jury member – Hideichi Misono


Jury member

Former chief designer for Toyota Hideichi Misono announced as Global Irish Design Challenge jury member

On the cusp of Dutch Design Week, we are delighted to announce veteran Japanese designer Hideichi Misono as the latest member of our jury for the Global Irish Design Challenge. Former chief designer for Toyota, Misono was instrumental in establishing the company’s design philosophy and will bring this considerable depth of experience and industry insight to the judging panel.

About Hideichi Misono

With more than 40 years’ experience in automotive design and industrial design research, Hideichi Misono has held posts including Executive Vice President of Calty Design Research in California, Senior General Manager of the Toyota Design Centre, and President/CEO of Tecno Art Research. He formerly headed Toyota’s luxury lines, including Lexus, and went on to supervise all Toyota design group activities, spearheading the company’s design philosophy. Misono now supports the Toyota Shanghai Design Centre as a consultant and teaches at the Product Design Lab in Chiba University. He is a board member of the Japan Industrial Designers’ Association and a Good Design Fellow of the Japan Institute of Design Promotion.