Submitted by

An Independent



Frontend Design Team


Being a milkman has changed very little over the last 100 years. Orders are still communicated through paper notes on doormats and cash is still collected door-to-door in an ad-hoc manner. It’s labour intensive, low-tech and until now, very inefficient. The challenge was to modernise the business through mobile technology; to create a complete
business solution that enabled customers to manage their orders and milkmen to deliver and collect payments in a more efficient way.

Impact has had a huge impact since it launched. Within six months the solution had been rolled out to 64 milkmen making over 60,000 deliveries each week, processing orders of EUR 5 million through the system. The solution has provided milkmen with new scope for growth – on average milkmen using have expanded their business by 20%, some by as much as 50%.

Frontend is a world leader in the field of UX Design. Over the last two decades Frontend has pioneered user interaction in fields as diverse as banking, digital printers, telecommunications and healthcare and tackled projects large and small including antivirus software that protects 100 million customers worldwide. In 2015 Frontend was awarded top honours at the prestigious Interaction Awards in San Francisco.

Project Video